Increase Loyalty and Retention
Mobafone's Mobile Relationship Solutions can help you manage your relationship with potential and existing customers, in order to increase their loyalty and improve physical and virtual traffic.
We work with global brands, media owners and advertising agencies in developing and delivering exceptional marketing campaigns with mobile as a key component of the branding/promotion mix.
We leverage our experience in profitably marketing our services to millions of customers to assist brands in doing likewise. We can manage a complete mobile online campaign on a success basis and take control of all ad buying and placement to deliver the end goal required.
Combining the right marketing strategy with digital media and mobile content will strengthen your brand and ensure greater rewards for your customers. We provide complete solutions for the development, deployment, targeting and tracking of mobile media based campaigns.
Mobafone has extensive European and Asian experience of creating, managing & delivering multi-channel communication and marketing campaigns through popular digital media such as SMS, MMS, mobile, web and the mobile internet.
Communities & Web 2.0
The vision of Mobafone is that marketing will become much more targeted and forming like communities of consumers is the way of the future.
Contemporary consumer lifestyles are typified by the mobile phone. People are on the move, demand convenience and want to be individuals as part of a wider world they interact with physically and virtually.
Our campaigns can span both online at large and be specific to key communities such as Facebook, Twitter and Blackberry Messenger.
With over a decade of experience in the sector, we have a world class team of technical and marketing staff and a robust, thoroughly tested, technological backbone.
Global & Local Solutions
Mobafone can leverage its global solutions such as licensing and content aggregation, product development and innovation, marketing and CRM, service management, technical delivery and global billing integration.
Examples may include:
Mobile Community Platform
Mobafone developed a seamless WAP/JAVA/WEB mobile community platform in 2007. It has capability for users to develop profiles, post to blogs, post pictures/videos, search other members of the community, invite others etc. It is fully adaptable to carry particular company's own branding for specific targeted groups. It is an ideal platform for brands to build a deeper, on-going relationship with consumers.
With our specific experience in the mobile sphere we have specifically optimized our community and Java based application for such.
We are developing a more participatory and interactive approach to marketing which is becoming much more targeted and forming like communities of consumers is the way of the future.
Our approach is to utilize a blended networking approach to social networking that combines both offline elements (face-to-face events) and online elements to better maintain relationships.
Our community development is now becoming focused on specific niches and integrated with the major platforms such as twitter and facebook. Our initial targeted social media site is Lurebook, a fishing community launched in 2010.
In 2010 Mobafone also developed a crowd sourcing retail distribution platform. Vendors can post a special offer for a period of time and when a predetermined number of community members choose to buy the item an electronic voucher is delivered to them.
For Further information please contact us